The idea of DANG STHLM started at the beginning of 2019 when founder Julia Dang wanted to create a conscious brand that neither exploited our planet or workers, yet still designed with quality and ready to wear. The styles of our brand reflects the personal style of its founders - gender fluid, comfort and wardrobe staples that can be restyled and reworn for a long time. 


Julia partnered with Micky Ho in the creative process and started sourcing and researching fabrics and manufacturers in Vietnam in March 2019. Although a few fashion companies had sought out to work with Julia in founding the brand, she wanted to truly grow as an entrepreneur and decided to invest independently to create DANG STHLM.